Blog 2: SuperBowl Sunday

My favorite commercial from this year's SuperBowl was from Snickers:

They've been able to really capture the attention of their audience with the simple message, "You're not you when you're hungry. Eat a Snickers." 

They're telling a relatable store; each of us has experienced the mood swings that come with hunger, but they approach it in a unique and humorous way that makes the message stick. They don't sell themselves as a healthy snack or something they're not, they make it clear that Snickers is the fastest way to solve your hunger and get back to normal. It definitely appeals to the "fast food" mentality that so many people hold nowadays. 

As a medium, having a commercial in the SuperBowl is like winning the advertising jackpot (if executed properly). It's a community event, people gather together to watch the game, but mostly, to watch the ads and actively discuss the ones they like and don't like. You can google "Best and worst superbowl ads" right now and find 15 different articles on the topic. "Visual, visceral, and emotional"--I'd say Snickers nailed it this year. 

Blog 1

Advertising is an interesting part of our culture. In the consumerist culture, you'd think that advertising would be a simple job; but the sheer amount of ads, messages, products, and companies that we encounter on a daily basis make it difficult to stand out. People involved in marketing and advertising understand that it's not about selling a product; it's about leaving an impression. The best ads don't focus on the product, they focus on their target audience and what's going to impact them in a long lasting way. To me, that kind of messaging and advertising is almost an art form, a combination of creativity and bottom line mentality at it's finest.

My favorite commercial would have to be a tie between three: Budweiser's Superbowl ad campaign from 2013-2015.

Not only are they great commercials that tell a story and capture the audience, they built on the same storyline for three years and sold the tagline "#bestbuds" as something to tie it all in. It's a brilliant ad campaign (and my favorite beer, so I might be biased). I'm excited to see what they'll bring to 2016.

Here's a look at all three:

2013:

2014:

2015: