Advertising is an interesting part of our culture. In the consumerist culture, you'd think that advertising would be a simple job; but the sheer amount of ads, messages, products, and companies that we encounter on a daily basis make it difficult to stand out. People involved in marketing and advertising understand that it's not about selling a product; it's about leaving an impression. The best ads don't focus on the product, they focus on their target audience and what's going to impact them in a long lasting way. To me, that kind of messaging and advertising is almost an art form, a combination of creativity and bottom line mentality at it's finest.
My favorite commercial would have to be a tie between three: Budweiser's Superbowl ad campaign from 2013-2015.
Not only are they great commercials that tell a story and capture the audience, they built on the same storyline for three years and sold the tagline "#bestbuds" as something to tie it all in. It's a brilliant ad campaign (and my favorite beer, so I might be biased). I'm excited to see what they'll bring to 2016.
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