Greenpeace is definitely one of the most vocal and extreme environmentalist groups and their social media campaigns prove that. This is a video that they made in regards to oil fracking. While there is a disclaimer on the youtube page and the video is clearly spliced together, there is no reference to this being fake. It's powerful propaganda; it uses his words against him in a way that both highlights the harmful and dangerous nature of fracking and promotes Greenpeace's initiative to enlist people in speaking out against it.
Facebook is their most active and engaged page with over 334k likes and multiple posts daily. Thousands of people like and share their messages every day making it their most influential platform to spread their message. A big part of Greenpeace's strategy is captivating their audience and creating activists. They use a lot of emotional language and photos as well as appropriately selected scientific information. Obviously, there is two sides to every story but in the case of any campaign, only one is told.
This is one of the more recent photos on their Facebook page. Once again, it is very targeted at Cameron as a person and speaks to the lack of information the government has provided to the people on this issue. This is the text with the image:
"ICYMI: Last year, a report on the impact of fracking was heavily censored by the government. Despite pressure to get the report published in full, the government still refuses to listen.
That's why this week we called on the Information Commissioner watchdog to intervene and force the government to release the research.
Hundreds of thousands of people living in communities at risk of fracking have a right to see all the evidence.
Add your name for a frack-free UK >>http://bit.ly/1NTjVJM"
Greenpeace has a bold, passionate social media campaign on the issue of fracking however it is heavily reliant on age old smear tactics and personal attacks to make a lasting impression on its audience.
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